A unique experience indeed. I was badly injured in a fall and nearly died. I was in medical care for almost 4 months, so I vanished from the earth.
I’m back now and I just restored Find New Customers, the nicest B2B marketing company on Earth.
I also want to do a lot more keynote speaking in the months to come.
Jeff Ogden, the Fearless Competitor
After being near death from April 1 to late June, I was released from medical care after my nasty fall on July 16, 2014.
My recovery is amazing. I can walk, dress myself and do many of the things normal people do. But I need to rebuild strength and do a lot more before I’m 100% okay and able to return to work.
Thanks to a major fall, I disappeared from Earth for a few months and looked at companies with fresh eyes – like new prospects do. Here are some things I learned:
GEICO – 15 minutes can save you 15% or more (GEICO can save you money)
Papa John’s – Better ingredients. Better Pizza (Papa John pizza’s taste better)
Serv-Pro – Like it never happened (They do great work – and they hired me to keynote their big company conference.)
But smaller companies have nothing. Take for instance, LocalVox, a software firm In NYC, that I know well. What benefit would I get from working with them? With no tagline, a salesperson has to explain it to me. That requires me – the buyer – to have a great deal of patience.
Tons of smaller companies lack taglines. This marketing expert considers this a big mistake.
Here is what I recommend you do:
- Sit down with your leadership team and think why customers buy from you.
- Find a concise, effective statement.
- Use it everywhere – on business cards, answering the phone, on signage, etc.
What do you think? Love to read your comments.
The author of this blog, Jeff Ogden, marketing expert and keynote speaker, had a major fall in early April 2014.
I was on a high shelf in a warehouse and somehow I lost my balance and took a long fall onto a concrete floor. Cracked my skull, tore up an ear, fractured a spine and broke a rib. It could have been much worse. My spine is intact and everything works.
The result of this fall was a long hospital stay and recovery. I’m delighted to report that my recovery looks full with not long term injuries.
I thank everyone for their support. You can talk to me by calling 516-456-8218.
Thanks also to my good friend Jim Burns of Avitage for the post Get Well Jeff Ogden. Check it out.
I’m delivering a big marketing keynote speech at Foxwoods Resort and Casino this week. How did I win this?
Preparation comes first
Here’s what I did in preparation:
- I created a compelling keynote speaker page
- I created a slick looking professional profile
As a result, I looked like a highly professional marketing keynote speaker to anyone searching for one.
Along comes Opportunity
One day in January 2014 a manager went to his assistant, Jennifer, and said “We need a really good keynote speaker for our big company meeting in April. Please find one for me.”
She started searching using Google and soon found Jeff Ogden, the award-winning marketing expert and creator and host of Marketing Made Simple TV. She started looking at what he’s been doing.
She goes back to her boss and says “I really like this guy, Jeff Ogden. He looks VERY impressive.” Her boss agreed and they contacted me. (Note, Talk to Jeff is featured on my keynote speaker page, so contacting me is easy.)
Yesterday, they asked for my professional profile, so the boss can practice introducing me. I sent what I had previously done. They LOVED it.
If this is not proof that success is the intersection of preparation and opportunity, then nothing is.
What do you think? Have you ever experience anything like this?
In internet service in the Northeast, Verizon FIOS is rated number one. Time Warner is rated dead last. Comcast is buying them to fix them.
But the airwaves are flooded with TV ads trumping both! Time Warner spends a fortune on TV ads, blasting out what a great deal they are. NOT!
Fall for the siren song of TV ads and buy an inferior product like Time Warner.
This is why NO ONE should believe TV ads anymore.
Car ads, insurance firms, pharmaceutical products – I don’t believe any of it anymore. With the ability to research offering instantly, TV ads are ineffective. Sorry, Flo.
What do you think?
By the way, we use Verizon FIOS.
We’ve had many truly awesome guests on Marketing Made Simple TV.
You can see them all here:
But how can we share our show with the widest audience possible? By syndicating the show!
This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com.
This is also why when SocialMediaToday passes on a New York Times best-selling author like Dave Kerpen, I’m not a happy camper. I work very hard to keep our syndication sites happy.
Please tweet this:
Sorry @socialmedia@day, but you blew it last week by failing to publish @davekerpen on Marketing Made Simple TV! Tweet this!
It’s also why I’m always looking for more sites to publish Marketing Made Simple TV. Like Forbes.com – which a former guest in helping us crack.
What do you think of our syndication strategy?
Let’s continue the discussion on my Google Plus page.