The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden


The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida.  This represents the first BMA chapter in Florida. And I just got a call from the Tampa Business Journal and they want to learn more about the BMA. The leader of this chapter is the award-winning marketing expert, Jeff Ogden, of…

In Content Marketing, every word matters. Thus Buyer Personas matter!


In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How) Buyer personas are developed by talking to the right…

5 Tips in Building a Great Website in BtoB Marketing


I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than…

A world-class network from Marketing Made Simple TV and the BMA


Marketing Made Simple TV was an awesome show created and hosted by yours truly.  But it also gave me a world-class network.  Let me share an example. By the way, the domain was “stolen” while I was hospitalized. The domain expired while I was in an induced coma and someone else took it.  Unfortunately, http://www.marketingmadesimple.tv…

Marketing without buyer personas is like taking a roadtrip without a map


That tweet came from a marketing company called Moveo and they are so right. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy from them. “It’s not enough to know who you’re targeting. You must know why…

Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot


I’ve been running Find New Customers for five years.  And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too.  But we failed to grow the business nearly as much as I wanted too.  There were some long slow periods too. I…

In the Content Marketing Kingdom, Third-Party Experts Rule


This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their…

Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association


The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers.  I need board members. Watch “What can the BMA do for you?” on YouTube. The BMA is the largest organization based in the USA focused strictly on businesses who sell to other business and…