Advice for Job-Seekers – Go Beyond the Resume!


Top SecretLife used to be a lot simpler if you were looking for a job.  Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview.

Not anymore.  Companies are flooded with resumes and are looking for any excuse to throw some away – including yours and mine.  Despite the fact that I have a record number of LinkedIn endorsements (45) and a stellar resume – I received dozens of rejection notices.  That does not bode well for you.

Here’s the secret to success today — your job search needs to go far beyond a resume.  

How to do that – is the purpose of this post = to give you the secrets to engage the real decision makers.

(By the way, I invite you to check out the book, Get Back to Work Faster, which is now a FREE PDF.)

Face it, looking for a job is Sales and the product is you!  So get used to the fact that you are trying to sell the product – you!

Get Back to Work Faster was written by a top sales expert (I don’t mention her name because I don’t want her to think I’m taking advantage of her name) and profiles yours truly.  Some great ideas in this FREE book, so take advantage of it.

I suggest you go well beyond your resume.  Let’s look at an example:

You go to http://www.linkedin.com and click on jobs.  Let’s say you want a sales manager job and you are experienced and have a great resume.

You find a job working as a sales manager for ABC Software Corp.  It was posted by Head of Recruiting, Janet Simmons, and from the job description, you see the job reports to the VP of Global Sales.  Go to http://www.abcsoftware.com and look up their VP of Global Sales, Jon Miller. Now you have two good names – the recruiting person, Janet Simmons, and the hiring manager, Jon Miller.

Here are some thing you can do:

  1. Connect with both Jane and Jon via LinkedIn (For God’s sake, please customize your notes and tell them why they should connect with you.)
  2. Send them special content you created, like my video Meet Your New Chief Marketing Officer, Jeff Ogden, which give 3 reasons why I’m an ideal CMO. (I’m lucky to have an 18 year old son – who’s an expert at video work.)
  3. Send them articles of interest or a free book on sales signed by y0u. (The author of Get Back to Work Faster has many great sales books.)

The main idea is to stay at top of mind all the time, so when they are ready to move forward, you are in their minds.

Here’s another great example. There is an energy software company in Boston looking for Chief Marketing Officer.

On Labor Day, I saw a Tweet by Eloqua cited the biggest challenges faced by Chief Marketing Officers in the USA.  It came from a Korn-Ferry survey and revealed concerns about the flood of big data and only one in four CMO are able to demonstrate the value of marketing to the company leadership team.

I thought – this company won’t want to hire a CMO with those problems.  Then I thought about the great relationships and books I have gotten from creating and hosting Marketing Made Simple TV.  For instance, the two top metrics experts in the USA are close personal friends mine.  This turned into an email to the hiring manager and recruiter there.

Forget the resume and keep working!

What I found is that 99 out of 100 resumes alone came back in rejections – despite my great resume.

I also suggest you build relationships with good recruiters, but that is hard to measure objectively.  However, you never know what will happen, so keep networking and building relationships.

Want to talk to me? Fill out the form.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter 

Labor Day


Jeff Ogden of Find New Customers, the award-winning marketing expert, wishes a great holiday to you and your families.

Tomorrow morning we have a great post for job seeking college grads. If you think filling out LinkedIn job listings and submitting resumes, you are missing something very important.  You do NOT want to miss this post tomorrow.

Here are a few fact you can read before you are bombarded by retailers.

Labor Day in the United States is a holiday celebrated on the first Monday in September. It is a celebration of the American labor movement and is dedicated to the social and economic achievements of workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.

Labor Day was promoted by the Central Labor Union and the Knights of Labor, who organized the first parade in New York City. After the Haymarket Massacre, which occurred in Chicago on May 4, 1886, U.S. President Grover Cleveland feared that commemorating Labor Day on May 1 could become an opportunity to commemorate the affair. Thus, in 1887, it was established as an official holiday in September to support the Labor Day that the Knights favored.[1]

The equivalent holiday in Canada, Labour Day, is also celebrated on the first Monday of September. In many other countries (more than 80 worldwide), “Labour Day” is synonymous with, or linked with, International Workers’ Day, which occurs on May 1.

It’s Gameday, fans. This ND grad is pumped!


Joe Montana

Joe Montana

Golden dome of Notre DameFrom the Fall of 1977 to the Fall of 1981, I stood in the student section of the football stadium at the University of Notre Dame and 32 years later, I am a huge fan of my Fighting Irish football team.

They play today vs. Rice, at 3:30PM Eastern Time on NBC.

I graduated from the University of Notre Dame in May of 1982 with a degree in Marketing.  Marketing has changed a lot but I kept learning more and more. (And today I’m an award-winning marketing expert with over 6,000 Twitter foilowers.)

I also returned in 2012 for my 30th reunion, which was a great experience!  The Golden Dome looked like this right outside my window!

Imagine what my life was like, watching Hall of Fame QB Joe Montana in his senior year.  Looking outside the stadium to see Touchdown Jesus. And seeing Moses signal number one with his right index finger – right outside the stadium.  We also had one of the very best middle linebackers in Notre Dame history, Bob Crable, who later played for the New York Jets.

One time my brother, Mark, visited and I sneaked him into the student section. He had attended Indiana University, which has a great basketball tradition, but not football.  He, like me was standing on the wooden bleachers.  Mark said “When do we sit down, Jeff?” I replied, “Mark, you are in the Notre Dame student section. You don’t sit down at all.”

We like to say that other schools give 4 year degrees, but Notre Dame gives 40 year degrees!

Today, since the nicest company in B2B marketing today, Find New Customers, moved to the Tampa/St. Petersburg area, I will be joining fellow Domers from the Notre Dame Club of Greater Tampa Bay to watch the game.  Some things never die.

Because it’s a 3 day weekend, this blog is on vacation till Tuesday.  And don’t miss the next post, with some invaluable info for job-seekers.

Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?


Lead ScoringLet’s say you’ve done all the earlier marketing steps:

  1. You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.)
  2. You created content marketing – ebooks, white papers, videos, case studies, etc.
  3. You bought marketing automation and set up lead nurturing

First, let me ask you to grade yourself on marketing:

Now there is one last question to answer: When a prospective customers visits our website and signs up for lead nurturing, how do we now when they are ready to buy and hand them to sales?

The answer is lead scoring!

By the way, I’ve been looking at companies in the Tampa/St. Petersburg area of Florida, trying to find a smart and savvy firm that excels at marketing, so I could use them as an example. It was hard, because most area companies are terrible marketers – which this marketing expert can diagnose just by reviewing a website.

I did finally find a good one and their name is ConnectWise.  (Check outs their website to see how good marketing is done and why you need a marketing leader like a Chief Marketing Officer, like they have.)

To set up lead scoring, think hard on what demonstrates buyer behaviors.

  • Visit to the home page – low value
  • Viewer of a customer case study – higher value
  • Viewer of a product demo – even higher value
  • Visit to your Careers page – negative value

Once you’ve decided on what defines good behavior, assign point values and put them in your marketing automation software.  Don’t worry about being exact, because you can always change it later.  You also want to define a point value that makes a Marketing Ready Lead, such as 75 or 100 points.

Lead Scoring fits Lead Nurturing like a glove.  Do it and help your business prosper!

Want help in your company setting up programs like this?  Just fill out this short form:

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter

Step 3: What you do when a visitor to your website is NOT ready to buy?


The answer: Lead Nurturing.

Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!

Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com.

Launch book cover

The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust and when he or she is finally ready to buy, she turns to her preferred supplier – you!

To get a nice education on the whole process, go to Find New Customers and download the FREE white paper, How to Find New Customers.

A Chief Marketing Officer once described to me the different between Sales and Marketing this way:

  1. Marketing looks for Mr. Right
  2. Sales looks for Mr. Right Now

Great line!  If you need to take time to earn the trust of a prospective buyer, then do NOT leave lead nurturing up to salespeople to do. They simply don’t have the patience to earn trust.  Instead, they’re looking for Mr. Right Now.

Before we start with lead nurturing, let’s start with what you need to get started – the ingredients, if you will.

  • Buyer Personas – good understanding of the buying process is critical to marketing
  • Content Marketing – to nurture leads, you need to share information of value to them and that means good content.
  • Marketing Automation – This is where marketing tools like Act-On Software, Marketo and Pardot become invaluable. You can automate the nurturing process by setting up the process in the marketing software.

How do I know what information to share at what time? That may be your question.

I suggest you map your steps to the buying process, like that outlined in How to Find New Customers.  If you are unsure, just assume they are in the first stage – Untroubled/Unaware – where they don’t know they have a problem or they do and they don’t care about it.

If you wish to talk to a real marketing pro to explain your concerns, just fill out the form below:

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter

95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas


The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing.

Who are these firms and what do these have in common?Marketing

One was a law firm and the other was a software firm called ConnectWise.

Both firms have a Chief Marketing Officer on staff and both are producing content. In addition, both have clearly thought through the value they offer their customers.

With ConnectWise, you can watch a short demonstration, chat with Sales or chat with Support on their website.

And when you click on Resources, you see “Everything you need to build a better business.” very focused on buyers.

You also find Customer Case Studies here.  Customer Case Studies are one of the most powerful marketing tools you can build.

Why don’t most of these companies hire a marketing expert and become one of the best in Florida?

If you wish to talk to a real marketing pro to explain your concerns, just fill out the form below:

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter

The Best Marketing TV show is coming back – sooner or later


My TV Show is definitely coming back, but I don’t know when

Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!

Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com.

The show Marketing Made Simple TV was vastly better than the prior show I used to host for Act-On Software, Mad Marketing TV.

I got started in this because the first VP of Marketing at Act-On Software, David Appelbaum, invited me to host their show and my good friend Craig Yaris of Social Ribbit directed all the show.. When Atri came on to Act-On Software as CMO, he pulled the plug on the show. But my good friend, Jim Burn of Avitage said “Jeff, why do you need Act-On Software? Just create your own show!”  Jim was right and Marketing Made Simple TV was born.Marketing Made Simple TV

Here are three reasons Marketing Made Simple TV was vastly better than Mad Marketing TV..

  1. Video and audio quality became vastly better
    Watchitoo came out with a big new release that greatly improved quality. And I made changes to the show, like eliminating the intro to get viewers to the good stuff faster..
  2. The guests were much bigger and more famous
    One of my goals with the new show was to book big name guests, like New York Times best selling authors and well known marketing experts, like Beth Comstock, CMO of General Electric.
  3. The show was distributed to a much bigger audience
    Our show distribution network kept growing and growing to sites like Business@Community.com and SocialMediaToday.com.

And we were in the process of finding paying show sponsors when I was badly hurt and in the hospital for 4 1/2 months.  I nearly died from my injuries.l

While I was unable to do anything, the domain marketingmadesimple.tv expired and someone picked it up, rendering unavailable to me.   All of the shows at the show site disappeared.

I really want to bring this show back. Here are my 3 reasons why I want to keep doing the show:

  1. Talking with top marketing experts gives me a world-class marketing education. (Maybe one of you should tell that to Dan Green of VPofMarketing.com. You can email Dan at dgreen@vpofmarketing.com) He has never contacted me even once about one of open jobs – despite the fact that I’m one of the top marketing experts in the USA)
  2. Hosting an online TV show makes me unique. No one else does this and not a single person has created his or her own marketing show.
  3. Free books by top marketing authors come to me all the time and I read and review them.

So the bottom line is this: Marketing Made Simple TV is coming back. It may have a new name, like MMS.tv and we will work hard to line up paying sponsors again.  In fact, I write regularly for the top software company in the USA and they may become a sponsor.

What do you think? I love to read your comments and I appreciate those who share on social media.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter
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