2016 is the year to improve marketing


I believe marketing needs to dramatically improve this year.  Forget blasting emails and using ads.  Time to get smarter, I believe. Aberdeen found that almost 3/4 of the purchase is over when your salesperson meets them around Christmas.  That means customers are in power today. Here are three things marketers need to do: Know customers… Read More

Step into the Spotlight and Get Noticed


This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world.  Ironically, I was a keynote speaker before my nasty fall, so I respect the ways top speaker use. She gave permission to share it –… Read More

The Best Show on Television in my opinion


60Minutes is the most engaging show on television and it’s classic “Must Watch” TV every Sunday evening for me. It is about stories and not news. Great story about Apple just before Christmas 2015. A very secretive company. What do you think? Do you watch 60 Minutes? I’d love to hear what my readers think? Do you… Read More

A good week for Jeff Ogden of Find New Customers


Lots of good things going on this week for Jeff Ogden of Find New Customers. (I do have a BBA in Marketing from the University of Notre Dame.) Much better week than Jeb Bush or Tom Brady who both have big problems. Very sad news about the helicopter in Nepal.  It was found near Mount… Read More