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Five Marketing Lessons learned from marketing Find New Customers

This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers.  Since so many small and medium sized businesses do zero marketing, these insights are just what the doctor ordered for you.  I highly suggest you read it.

Good reading for a Saturday, I think.

If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

5 Marketing Lessons Learned from marketing Find New Customers


Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital.

As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them.

These five lessons work for any smaller business as well as larger businesses, so learn them and embrace them.

1. Stop SellingStop Selling

No one likes to be sold, but nearly everyone likes to buy. You need sales but you must first earn trust. So you need to share thought leadership content with prospective buyers and not blatant sales pitches. In fact, one of our mottos is “Always be Helping.” I once got a sales pitch email and I immediately deleted it.

2. When the World Zigs, You Zag

Face it. Everyone sends emails today and almost no company uses old fashion snail mail. But that’s exactly why you should use it.  People get far too many emails and their mailbox is empty..

3. You Must Use the Phone

Using the phone you talk to people, leave messages and uncover interesting facts to clean up your database. There is no other way to get that useful information. Call each and every week to your marketing database.  It also really helps to do some research, like visiting their website before you call..  I also wrote a nice script to use on the phone and it works very well. Planning is key.

4. Mix Your Media

Don’t just keep emailing someone or just calling them.  Use mail, email, calls, everything you can think of to earn trust with prospective buyers.  Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations.

5. Marketing is an Ongoing Process – It Never Stops

If you just market for a couple of months, you may just get one or two leads – or zero.  Marketing takes an ongoing investment of time, effort and money and every business needs to do it all the time..

If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

My Nasty Fall and How Marketing Made Simple TV Disappeared


A Major Accident Nearly Killed Me and Killed my TV show, Marketing Made Simple TV, too.

This is what happened to me and I thank all my relatives and friends, as well as Find New Customers clients, for the many kind words. Your support was invaluable.  I also want thank Scott Cerniglia, Store Manager for Best Buy in Westbury, NY – a heck of a nice man.

I have no memory of any of this until my recovery was well underway.

On April 1, 2014, my iPhone rang.  It was someone from the Best Buy store in Westbury, NY, where I was working part-time and he asked if I could cover his shift.  I told him I could.

I went into Best Buy Store 454 in Westbury, NY where I had been working.  At some point, a customer was looking for a specific item, like a computer monitor, and it was not on the sales floor.  Looking at the online inventory system, I saw we had several (let’s say five) but since they were not on the floor, they were in the warehouse behind the store.

I went into the warehouse and found the inventory on a high shelf. I then grabbed the ladder to push it over to the inventory.  The ladder had a platform on top, so if I could put where I needed, I could grab the inventory from the ladder.  But the ladder path was blocked by inventory left  on floor pallets.  The only way to get the inventory was to climb onto the shelf, walk carefully across it, pick up the inventory and carry back to the ladder. I have done this many times.

But this time walking across the ladder something happened. Perhaps I blacked out and fainted, but I fell from the high shelf onto the concrete floor. I was badly hurt, with a cracked skull, a nearly torn off right ear, two broken vertebrae, and a broken rib that had punctured a lung.

After some time, one of the employees wondered what had happened to me and went into the warehouse and found me unconscious on the floor. a He told a manager, who thought at first “What a bad April Fool’s joke.”   But once he found me, he called 911 and soon an ambulance arrived and took me to intensive care at Winthrop Hospital in Mineola, NY.

For weeks, I was unconscious and barely alive.  I got pneumonia in both lungs.  I never moved my leg. They put me into an induced coma for two weeks.  My former wife, Kathy, and mother in law, Barbara, stayed with me all night. I was so close to dying that a priest came in and administered Last Rites to this Catholic graduate of the University of Notre Dame.

I was even on a respirator for weeks – was not breathing on my own. Eventually the doctors argued over removing it – with some thinking I could breath on my own and others thinking I would die.  The ‘remove’ advocates won – and once they disconnected, I started breathing on my own.

After more than a month, on May 5, the doctors installed a “halo” a heavy contraption that prevents me from moving my neck at all while my spine heals.  I ended up wearing this device for 9 full weeks – 24 hours a day. I even had to sleep in it. (The smile in Halothe photo never left my face, greatly impressed the nurses, doctors and patients.)

On May 30, two men in uniform came into my room and told me they were going to transfer me to Southside Hospital, an acute brain care facility.  This is the first memory I have since my accident.  The trip in the ambulance was painful. Every bump in the road hurt me a lot.

At Southside, I started doing physical therapy – exercise for people in health care.  It is amazing how weakened muscles get when not used.  But I worked hard at Physical Therapy always willing to take on a challenge.  In fact, when I struggled to walk up six steps – I told the instructor I wanted to increase it by one each day.

For a long time, I had to stop and rest for some time, but by the end, I walked up 12 times without stopping.

I was only at Southside for two weeks and then moved to Glengarriff Health Care Center in Glen Cove, NY – sub acute brain care facility.  Very nice looking and super clean facility, where I had a lot more Occupational Therapy (like getting into and out of cars) and Physical Therapy (Getting your lower body stronger.)

Gradually I moved rom transportation in a wheelchair, to walking with a walker, to walking with a nurse, to walking on my own.  My hard work in therapy was working.  I was alive.

I got rave reviews from everyone – they were amazed that a man challenged in so many ways could always be happy, smiling and never complaining.

On July 9th, I met with the neurosurgeon Dr. Cohen who reviewed the Cat Scans and Xray and removed my halo for the first time in 9 weeks.  He said “Jeff, your neck is going to be very sore and you should get some physical therapy on it.”  He was right and he gave me a neck brace to wear.

Needless to say, I was out of pocket from April 1st to mid July.

  • My business website Find New Customers had expired and needed to be e renewed.
  • The domain of the popular TV show, Marketing Made Simple TV, had expired and someone purchased it – so it was lost.
  • My business email jeff.ogden@findnewcustomers.com had also expired, so I’ve been trying to get it working again.

Unfortunately, after 25 years of marriage it was ended, so I and the business moved to Florida, the Sunshine State. I flew to Tampa on July 19th.

Marketing Made Simple TV

We’ve had a lot of wonderful guests on Marketing Made Simple TV, including Daniel Pink, Guy Kawaskaki, Joe Pulizzi and many other. I also once invited Robin Williams to be a guest on the show but he was too busy, so I’m very sorry that he took his own life and I will never have him on the Robin Williamsshow. Rest in peace, Robin.

I also want to thank Watchitoo for providing a great tool for the show and to Craig Yaris of SocialRibbit for directing the shows.

If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

 

The Importance of Marketing Awards for a B2B Demand Generation Agency


We recently published Florida gets its own BtoB demand generation agency – Find New Customers

Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to youGood Housekeeping?

I think the importance is simple.  The voting comes from industry peers and fellow marketing experts.

Thus other marketing experts see you as an expert when they vote for you.

Two awards that make me most proud include:

  1. Top 50 Most Influential in Sales Lead Management by The Sales Lead Management Association – 3 years in a row.
  2. Top 50 over 50 in Marketing by CMO @alansee.

As far as I’m concerned, marketing awards are the Good Housekeeping Seal of Approval.

2012-50most-badge-ogden 2013-50most-badge-ogdenSLMA award

If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

In the Content Marketing Kingdom, Third-Party Experts Rule


Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their new product.third party

This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves.

I agree, and the post by this title at MarketingProfs.com verified their approach.

I’ll share some quotes here, but just click the link to read the  source post at MarketingProfs by Phil Paranicas.

In the Content Marketing Kingdom, Third Party Experts Rule

“A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Hands down, the expert content had the most impact on buyers throughout the purchasing cycle, the study found.

Why? The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.

B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. Before exploring the realm of third-party reviews, let’s take a quick look at both branded content and user reviews. They, too, can help build your content kingdom.”

Amen, Phil.  Let’s say you’re shopping for a new car, and your long time next door neighbor tells you about how great his 4 year old Subaru car is and how much he loves it.  Then you go to the dealer and a salesman says “This Subaru is a great car.”

Whom do you believe?  I bet over 9 out of 10 will say the neighbor.  He does not work for Subaru -so he has no vested interest. That’s the same problem marketers have. If they tell the world how great they are, few will believe them.

Phil’s article explains how to find these experts and woo them – so go read it.

I suggest more and more B2B marketing leaders look for top experts.

If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

Florida gets its own BtoB demand generation agency – Find New Customers


Florida gets its own marketing agency, Find New Customers – the nicest company in BtoB marketing today.

Why does that matter? As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle Floridathings like:

Most companies lack the hired talent to interview recent buyers and document findings (buyer personas), as well as write a blog that updates each and every day.

(I was once a guest on Hubspot TV and their Chief Marketing Officer Mike Volpe was amazed that one person can blog as often as dozens at Hubspot do.) then profits fall and personnel gets changed.

If they cannot fix it themselves, they outsource it instead to companies like Find New Customers.  Find New Customers recently moved from just outside New York City to sunny Florida!

To get answers those companies turn to sales and marketing experts like me, Jeff Ogden of Find New Customers, to diagnose their problems and come up with activities that truly make a difference in profits, like our SCORE demand generation program (Simple, Clear, Optimal Revenue Enhancement.)  That is our fully documented program to help your company implement programs to find new customers for your business.  It takes at least six months to complete, so don’t expect instant results.

There are plenty of fine demand generation firms in the USA, such as Bulldog Solutions in Austin, TX and Heinz Marketing in Seattle, WA.  There is also one in Atlanta, GE – that I wish to leave nameless. But now Florida has its own firm, Find New Customers!

I’d also like to mention why the firm is called Find New Customers and why I say we are the nicest in the business.

I could have called it Ogden Marketing, but I’m one of the most customer-centric people on earth and I have no ego. Your business needs to “find new customers.” Plain and simple – I think we have one of the very best company names in the market.

We’re also very nice. Why does that matter?  My guess is that you like dealing with nice companies.  Almost all of those companies know sales and marketing, but none of them say they are nice.  That’s why we use it. I makes us unique!

Being recognized by peers is also important because it assures you are getting quality.  Check out the Awards and Recognition won by me, Jeff Ogden.  I also did something unique by far. I was the founder and creator of Marketing Made Simple TV, where I interviewed many famous authors and marketing experts.  So not only I’m I an expert, but I do very creative things.

While we are based in Florida (St. Petersburg, FL) and there are plenty of firms in the Florida area, you need not have a business in Florida.

To contact me, just fill out this short form.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

 

Find New Customers now in Florida


The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York.

Major announcement coming on Monday right here on this popular blog.Florida

To contact this award winning marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp