The Holy Grail of marketing content is interactivity. While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing)” is very entertaining and makes an excellent point, it’s passive on the part of the viewer. We watch it. It entertains us. But we do not interact with it.
Think about all the passive content we marketers send:
- Direct mail pieces
- Emails
- Blog posts
- Video
What do they all have in common? Mainly passive viewing. Sit and watch.
Recently, I stumbled over a new and innovative approach. As we might guess, it did not come from the usual sources. ”You Don’t Know Jack” is an interactive question and answer game. Funny and witty, it asks questions and reacts to your answers.
Now, let’s take that approach and apply it to B2B Marketing. What if you could engage your audience and make the content interactive? They call them Interactive Conversations. That’s the Holy Grail of Marketing.
Want to see one great example? Take a look at how marketing automation software firm, Eloqua, created an Interactive Conversation between their CEO and the viewer.
Eloqua Illuminate
How can your business engage prospective buyers via interactive conversations? For more information, contact:
The Jellyvision Lab Inc. | 312.224.8321 | josh@jellyvision.com
Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple” For businesses looking for lead generation, Find New Customers helps business implement best practices in finding and acquiring new customers.
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