Comments on: Mapping marketing content across the buying cycle and personas http://fearlesscompetitor.com/2010/02/04/mapping-marketing-content-across-the-buying-cycle-and-personas/ Mon, 26 Jul 2010 19:36:01 +0000 hourly 1 http://wordpress.com/ By: John Sweeney http://fearlesscompetitor.com/2010/02/04/mapping-marketing-content-across-the-buying-cycle-and-personas/#comment-1002 John Sweeney Sat, 24 Jul 2010 20:57:02 +0000 http://fearlesscompetitor.com/?p=1577#comment-1002 Hi Jeff, As always lots of useful ideas in this Msrketo webinar which i listened to a few days ago. Looking forward to a 'persona building' workshop next week. This is all a great help. John Hi Jeff,

As always lots of useful ideas in this Msrketo webinar which i listened to a few days ago.

Looking forward to a ‘persona building’ workshop next week. This is all a great help.

John

]]> By: Eric Goldman http://fearlesscompetitor.com/2010/02/04/mapping-marketing-content-across-the-buying-cycle-and-personas/#comment-994 Eric Goldman Thu, 22 Jul 2010 16:33:25 +0000 http://fearlesscompetitor.com/?p=1577#comment-994 Jeff; Once again a valuable post and thanks to you and Jon for it. We, too, use a matrix to map content to personas and the stage they're at in their buying cycle. The Content Map, as we call the matrix, also serves as a starting point for taking an inventory of existing content. If you create the personas and then define their stages and lay it all out in the matrix, then adding the content which already exists to the map means any holes in cells are places where you need to create, or reuse, a piece of content. Thanks. Jeff;
Once again a valuable post and thanks to you and Jon for it. We, too, use a matrix to map content to personas and the stage they’re at in their buying cycle.
The Content Map, as we call the matrix, also serves as a starting point for taking an inventory of existing content. If you create the personas and then define their stages and lay it all out in the matrix, then adding the content which already exists to the map means any holes in cells are places where you need to create, or reuse, a piece of content.
Thanks.

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