Find New Customers hosted a great webinar yesterday featuring Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers.

It was a great session and we had huge turnout.

Content Marketing is the new imperative for business.  Why is content marketing important?  Look at these facts:

• 9 out of 10 buyers say they find the seller.
• 95% of buyers also say they look for content (white papers, eBooks, videos, webinars, etc.) during the buying process.

What do buyers respond to?  Mainly content mapped to their buying journey.

Industry, role, stage of buying process, product type — all are but of few of the ways you can map your content.  And as Joe told the audience, good is not good enough.  Your content has to be great.

“To attract and retain customers:

Deliver valuable, relevant, and compelling content to your prospective buyers on a consistent basis. “

This means if buyers get a blog article every Tuesday at 10:00am ET, don’t disappoint them.  Keep to your calendar.  (Fearless Competitor publishes every weekday at 9am ET USA.  We keep to that calendar.)

It’s also essential that businesses start embracing a publishing mindset.  Be on the hunt for great content all the time.  Create a calendar for publishing and keep to it.  And develop buyer personas.  The better you know prospective buyers, the better you can create content that engages them.

If you would like to get access to the recorded Flash version of this webinar, being produced by the content marketing experts at Avitage, please send a request via email to jogden at findnewcustomers.net.  You can also download the free white paper, Attracting and Retaining Customers with Content.

And we’d love to hear your thoughts on content marketing as well.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.