Here’s what we will cover:

Building the Foundation:

• Ideal customer profiles
• Value Propositions
• Buyer Personas
• Trigger Events
• Universal Lead Definition
• Think Like a Publisher
• Your website and landing pages
• Inbound marketing and social networks

Making it Work

• Problem to Solution Story-Telling
• Catch Factors
• Lead Nurturing
• Lead Scoring
• Handoff to sales
• Pull backs

Making it stick

• Regular meetings with sales
• Metrics and measures
• Where to get more information