The most recent episode of The Office was all about “New Leads.”

Salespeople were going crazy, looking for the latest leads from corporate.  Of course, Michael screwed it up and the leads ended up in the dump.

This episode rang true for me. Salespeople need leads, and the techniques of the past, such as cold calling and blasting out emails, rarely if ever work today. And just like the salespeople in The Office were desperately looking for leads, so too your salespeople look for leads – desperately.

Where do leads really come from?  It’s not as simple as having corporate blow a wad of money like Dunder-Mifflin.

Today, you need Content Marketing, Lead Nurturing, Lead Scoring, Progressive Profiling, Buyer Personas.  Huh?  Doesn’t make sense?

Head over to Find New Customers. Download How to Find New Customers. Then contact us and let us help you make your salespeople very, very happy. Dwight, Jim, Meridith and the rest will thank you.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple”

He’s also the author of two highly acclaimed demand generation white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.