(Please note that Aprimo is a client of Find New Customers. Though we strive for independence and honesty, we feel it important that our readers be aware of any fiscal relationship.)

Recently, I wrote a post describing mobile as “the most intimate of communications devices.” That post received rave reviews. But now a marketing automation software company, Aprimo, has introduced an exciting new product titled Aprimo Mobile Studio. It does justice to that intimate device.

Aprimo Mobile Studio addresses three main challenges.  These are situations where work typically cannot be done. Sure, you can call people and send/receive emails, but you cannot look at a marketing calendar, approve a campaign, etc.

1. Making use of downtime (waiting for a flight, in a hotel room, etc.)
2. Marketing campaigns stop while awaiting approvals
3. Sales is unable to access relevant content and profiles when on the road.

Aprimo Mobile Studio is unique in it enables marketers and salespeople to do every function while on the road that they could do in the office. But also notice the simple and elegant interface, expressly designed for the mobile device.

From the mobile device a user can do many functions, including

1. Approvals – Approve content for a marketing campaign
2. Tasks – Complete the work assigned to me
3. Activities – Search for open activities
4. Digital Assets – View the content in your marketing library
5. Visitor Monitoring – Who is on your website? What are they doing?
6. Send Marketing emails – Send a note using the standard company format
7. Digital Profile – Before a meeting, look at the entire history of the person you are to meet with
8. Reports
9. Global Search

One of the smartest things Aprimo did was to design a new interface which runs in a mobile browser. This makes it extremely fast, simple, and platform independent. If your company has a mix of Blackberries, Androids and iPhones, every single person can use this interface despite the different operating systems. Had they designed it as an iPhone app, it would only work with the iPhone.

Let’s also touch on the ability to send marketing emails from the mobile device. One of the biggest challenges of marketing is ensuring consistent quality. But using the standard email formatting, you can ensure standards are enforced.

Looking for an enterprise level marketing solution for larger firms? Want to make everyone more productive? Check out Aprimo. Great company and great products.

What do you think? Do you need a mobile platform? We love comments and provide simple buttons for sharing.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.

Event we did with Marketo on mapping content across the buying cycle.

Today Find New Customers hosted a webinar today featuring Jon Miller, VP, Marketing at Marketo.  Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. One of the key principals he shared was the process of mapping content to the way your customers buy.  Here’s an excellent ebook from www.junta42.com clickpredictions2010[1] by Click Documents, sponsored by Marketo. One of the … Read More

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With more and more having high-speed internet connection, video is huge and growing more popular all the time. (Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.)

As a result, online video is an important channel for business to business marketing. But we want to make sure you do it the right way.

Here are things to consider at the start when considering a video marketing initiative.

1. Start with your goals – what you hope to accomplish.
   Are you looking to drive awareness (knowledge of your company) or engagement too? (trust and communications)
   Are you using it to drive leads?
   How will you measure your results?
2. Plan it carefully
   Use outside talent or company resources?
   How long will each video be?
   How will you get the word out?
   Are we aiming for humor, surprise or knowledge of speaker?
3. Provide strong leadership
   It’s not a part-time job for a lower level employee. Find experienced pros like the folks at Find New Customers. (my company)

Here are some recommendations to make it work effectively.

1. Make the video fun and interesting. Twists and turns help. Provocative script. Keep it short — 2 minutes or less.
   Here’s an interesting video that shows the creative use of graphics, but is way too long at over 4 minutes.
2. Use social networks to share links to your video. Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc.
3. After they watch your video, give them something to do. (Like visiting a landing page for more.)
   You want them to stay awhile and engage with you. Play a game, get useful information, or watch a related video.
4. Using interesting speakers. If  your viewers recognize the person, they are more likely to watch. You can use industry experts, thought leaders or celebrities.
   Third party speakers also credibility your employees could never get.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generationexperts at Find New Customers using the form below or follow Jeff on Twitter at @fearlesscomp.

This post has been updated since the white paper was released. Very important tips for hiring salespeople.

In writing my new white paper, the Definitive Guide to Making Quota, I had the good fortune to interview five of top sales experts:

1. Jill Konrath of Selling to Big Companies

2. Kendra Lee of The KLA Group

3. Kevin Temple of Enterprise Selling

4. Jim Dickie of CSO Insights

5. Dave Stein of ES Research

One conclusion became clear from my research.  Companies are doing a terrible job of selecting salespeople — … Read More

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In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies” David Siteman Garland argues that the era of big companies and big firms is over. “Do-it-yourself tools makes it accessible (to anyone)” You can read this post at 5 Predictions .

He goes on to describe the demise of the traditional marketing, PR and advertising agencies. “The happy divide between Marketing PR and Advertising Agencies has crumbled.” Because of the power of content, social media and other tools, the expert specialist is a better choice.

I found this blog article timely as this week Find New Customers announced its

Product Launch Service

Not just product launches, but the age of the virtual company has arrived. Big buildings and huge staff — who needs it? We can find specialists in nearly any discipline. Need accounting work done? Rent an accountant. Write an e-book or white paper? Hire a content marketing specialist. Improve your webinars? Hire the experts at Avitage. Want a demand generation program? Rent a top expert like the demand generation company Find New Customers.

No matter what  your problem, the person who is ideally suited to solve it is out there. Google let’s you find an expert quickly. The era of big office buildings and large in-house staff is over.

What do you think? Do you agree or do you think I’ve lost my marbles? We love comments and we provide buttons for you to share on social networks.

Companies today need a Chief Content Officer. Looking for the simple guide to B2B Marketing? Download How to Find New Customers.

Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/ and enter hashtag #b2bchat.

Jeff Ogden, the Fearless Competitor, is President of Find New Customers, a top lead generation company. “Lead Generation Made Simple.” He’s an expert in demand generation and also the author of three highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, and a new one on email marketing, as well the e-book, Prospect Driven Marketing and holds a BBA in Marketing from the University of Notre Dame.

How does your business measure up with others in demand generation? Good questions at Find New Customers. http://ht.ly/29QQO #marketing #leadgen