B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV

Mad Marketing TV – the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We’re honored to have Brian on our show.

Brian Carroll

Brian is the CEO of InTouch and the former President of Carroll Communications. From early marketing experience with Cray, Honeywell and Piper Jaffray, and with broad sales and marketing management experience since, Brian has become a leading expert on lead generation. Brian’s been profiled and regularly quoted in publications such as Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today.

The daily experience of bringing order to lead generation produced Brian’s unique wealth of knowledge and led to his book,Lead Generation for the Complex Sale (McGraw Hill, 2006). He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. His acclaimed, B2B Lead Generation Blog, was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week.

Brian Carroll, CEO of InTouch, Wins MarketingSherpa Award for Best B2B Marketing Blog

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Mad Marketing TV, which posts every Thursday at noon ET,  is hosted by the Fearless Competitor, Jeff Ogden, President of Find New Customers. The primary sponsor of Mad Marketing TV is Act-On Software, marketing automation software for the Fortune 5,000,000.