Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas.
In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services.
As the host of Mad Marketing TV, I had the opportunity to speak multiple times to Americas foremost expert on Buyer Personas – Adele Revella of the Buyer Persona Institute. She shared the folly of asking random questions, but she also shared how one can ask questions to develop pragmatic customer personas about how they actually find, select and buy your products and services.
In addition, Find New Customers worked with our client Keyedin Corp. to help them develop world-class insights on buyers.
We invite you to watch an episode of Mad Marketing TV with Adele below. To learn about Find New Customers and contact us, please visit Find New Customers.
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