8 out of 10 Marketers Fail to do Buyer Personas


The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. Nor do they know how to document…

Sorry Toto. We’re not in NYC any more.


Find New Customers is in Tampa/St Petersburg and  not Long Island, NY This blog is more popular than it has ever been. Thank you so much! I still get lots of emails from my former life in Long Island, NY.  But Find New Customers is now in Tampa/St. Peterburg, Florida and is no longer in…

There’s a Better Way to do Demand Generation – SCORE!


Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. Simple, Clear, Optimal Revenue Enhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.…

Missing Link on too many Websites – Marketing exec!


In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there. But one thing bothers me a lot.  It is 2014 and there is no excuse for not having a VP of Marketing or Chief Marketing Officer in your company.  Marketing is far…

What Makes Jeff Ogden a Great Marketing Leadership Candidate?


Meet Your New Chief Marketing Officer – Jeff Ogden As the video says, there are plenty of good marketing candidates out there today for you to consider. Lots of them have worked for big companies. But there is one thing they don’t have that Jeff Ogden has, thanks to Marketing Made Simple TV – the…

Why Marketing Automation Software is like a set of nice golf clubs


Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software, but they are using it mainly for email marketing. Expensive software only used for email marketing! This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You…

In Content Marketing, every word matters. Thus Buyer Personas matter!


In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How) Buyer personas are developed by talking to the right…

Marketing without buyer personas is like taking a roadtrip without a map


That tweet came from a marketing company called Moveo and they are so right. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy from them. “It’s not enough to know who you’re targeting. You must know why…

Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot


I’ve been running Find New Customers for five years.  And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too.  But we failed to grow the business nearly as much as I wanted too.  There were some long slow periods too. I…