In Content Marketing, every word matters. Thus Buyer Personas matter!


In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How) Buyer personas are developed by talking to the right…

Marketing without buyer personas is like taking a roadtrip without a map


That tweet came from a marketing company called Moveo and they are so right. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy from them. “It’s not enough to know who you’re targeting. You must know why…

Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot


I’ve been running Find New Customers for five years.  And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too.  But we failed to grow the business nearly as much as I wanted too.  There were some long slow periods too. I…

In the Content Marketing Kingdom, Third-Party Experts Rule


This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their…

Find New Customers, the nice demand generation company, looks better than ever!


My good friend Arthur Germain of Communication Strategy Group is one of the best in the country with words.  And he did lots of great work yesterday on the website of Find New Customers, the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Check out Find New…

The Appalling State of Marketing in Florida


Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company.  Though there were a couple of marketing savvy company, like ConnectWise,…

Why Find New Customers is the best name of any Marketing Agency


When you look at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money.  I…

Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?


Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.) You created content marketing – ebooks, white papers, videos, case studies, etc. You bought marketing automation and set up lead nurturing First, let me ask…

Step 3: What you do when a visitor to your website is NOT ready to buy?


The answer: Lead Nurturing. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust…

Where do you begin in Content Marketing? Answer: Know your Buyers


Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden) Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote…