Who Should You Talk To? (in Buyer Personas)


Jeff Ogden, the Fearless Competitor (follow me on Twitter at @fearlesscomp) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content,…

The 5 Insights that help put the rules to work for you


Jeff Ogden, the Fearless Competitor, (@fearlesscomp) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class.  Thank you, Adele! Please note that this is the blog of Find New Customers, the most likeable company in B2B marketing today. We work on that website almost…

Using the information in your content strategy


Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Adele Revella (@buyerpersona) of the Buyer Persona Institute and joe Pulizzi(@joepulizzi)  of the Content Marketing Institute are great resources for you and great friends for me. Adele is…

Conducting the buyer interview in buyer personas


Jeff Ogden (@fearlesscomp)  of Find New Customers was trained in Buyer Personas by Adele Revella of the Buyer Persona Institute and Buyer Personas is one of the services Find New Customers offers you, so you can create more compelling marketing content in your business. (My good friend, Adele is working on a new book, so please…

In Content Marketing, every word matters. Thus Buyer Personas matter!


Jeff Ogden, President  of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the…

Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer…

Kraft gets 4 Times Better Results from Content than TV ads


Think TV ads are a good investment? Guess again. Jeff Ogden of Find New Customers shares some business lessons with you. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three,…

The World-Class Network of Jeff Ogden of Find New Customers


One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for…

Jeff Ogden of Find New Customers is one of the best writers in America!


If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpotVerified account‏@HubSpot @fearlesscomp Haha, true — and we’re glad to hear it! The world needs great writers. Write on! :) Salesforce also says Jeff Ogden of Find New Customers is a great writer.…