Missing Link on too many Websites – Marketing exec!


In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there. But one thing bothers me a lot.  It is 2014 and there is no excuse for not having a VP of Marketing or Chief Marketing Officer in your company.  Marketing is far…

Check out Resources at Find New Customers for great free B2B marketing content


Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group, who did tons of work to improve it. Thanks Arthur! Arthur also simplified the website and we reorganized the Resources tab to make our great content on BtoB marketing easy to find – for you. You can…

My Team is Behind on our Numbers. We are struggling to catch up.


Those words came from a sales representative  in the Boston area yesterday.  I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing. Marketing is a business investment that takes time to pay off.  For…

In Content Marketing, every word matters. Thus Buyer Personas matter!


In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How) Buyer personas are developed by talking to the right…

In the Content Marketing Kingdom, Third-Party Experts Rule


This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their…

The Appalling State of Marketing in Florida


Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company.  Though there were a couple of marketing savvy company, like ConnectWise,…

Case Studies – The Most Powerful Content Marketing buyer attraction


Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs.  Think about it.  It is a great story about an important business problem and how it was solved by your company. So how does your company go about…

Where do you begin in Content Marketing? Answer: Know your Buyers


Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden) Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote…

Find New Customers now in Florida


The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York. Major announcement coming on Monday right here on this popular blog. To contact this award winning marketing expert, just fill out the form below. What do you think? Love comments here. This blog is written by the…

How to get Started with Marketing – Step 2 – Content Marketing


If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better…