In the Content Marketing Kingdom, Third-Party Experts Rule


This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their…

The Appalling State of Marketing in Florida


Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company.  Though there were a couple of marketing savvy company, like ConnectWise,…

Case Studies – The Most Powerful Content Marketing buyer attraction


Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs.  Think about it.  It is a great story about an important business problem and how it was solved by your company. So how does your company go about…

Where do you begin in Content Marketing? Answer: Know your Buyers


Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden) Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote…

Find New Customers now in Florida


The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York. Major announcement coming on Monday right here on this popular blog. To contact this award winning marketing expert, just fill out the form below. What do you think? Love comments here. This blog is written by the…

How to get Started with Marketing – Step 2 – Content Marketing


If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better…

When Doing Content Marketing, Create a Header for your Content


Failure to plan is the biggest problem in B2B marketing today! In Lisa Dreher’s Marketing Made Simple TV “Anatomy of a Great Marketing Campaign” show, you learned how an award-winning marketing campaign was built upon a foundation of deep research and planning.  Skip this and your campaigns fall on their face. Ready, fire, aim does…

“There’s no aspect of marketing that quality buyer personas cannot improve!”


That comment came from Adele Revella of the Buyer Persona Institute. Joe Pulizzi of the Content Marketing Institute said in his book Epic Content Marketing that “audience personas” are critical to content marketing (Chapter 10- The Audience Persona) Both Joe and Adele are right. To create great content, you MUST have a deep understanding of your…

How to Attract Prospective Buyers


B2B Lead Generation | How to Attract Prospective Buyers The President of Find New Customers shares a really brief Sllideshare presentation on Simple Ideas to Attract Buyers to your business – including a YouTube introduction. What do you think? We love comments and people who share. Jeff Ogden is President of the B2B lead generation…