Content Marketing = Sales $, otherwise, Don’t Do It


The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer…

Kraft gets 4 Times Better Results from Content than TV ads


Think TV ads are a good investment? Guess again. Jeff Ogden of Find New Customers shares some business lessons with you. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three,…

The World-Class Network of Jeff Ogden of Find New Customers


One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for…

Jeff Ogden of Find New Customers is one of the best writers in America!


If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpotVerified account‏@HubSpot @fearlesscomp Haha, true — and we’re glad to hear it! The world needs great writers. Write on! :) Salesforce also says Jeff Ogden of Find New Customers is a great writer.…

8 out of 10 Marketers Fail to do Buyer Personas


The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. Nor do they know how to document…

Sorry Toto. We’re not in NYC any more.


Find New Customers is in Tampa/St Petersburg and  not Long Island, NY This blog is more popular than it has ever been. Thank you so much! I still get lots of emails from my former life in Long Island, NY.  But Find New Customers is now in Tampa/St. Peterburg, Florida and is no longer in…

The Importance of Attitude – great article at Salesforce.com or Find New Customers


The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or at Find New Customers. It got many rave reviews, including the Marketing leader, Sophia Wong (@sophiawong on Twitter) at Mintigo. a client of Find New Customers, and my girlfriend too, who also raved about…

Kraft Says It Gets Four Times Better ROI from Content Than Ads


Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising, then it’s time to rethink your spending. The rest of this is from an AdAge article, so I don’t want you to think I wrote it. Everything in quotes comes from AdAge. Joe Pulizzi of…

There’s a Better Way to do Demand Generation – SCORE!


Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. Simple, Clear, Optimal Revenue Enhancement, SCORE is a 3 phase proven methodology based on industry best practices.   One example is buyer personas.…

I’m sorry. but I don’t believe you. The Importance of Third Parties.


The problem of disbelief affects many companies.  Think of buying a new car.  Which of these would you trust? Your next door neighbor who owns the model. TV ads Car sales people I bet at least 9 out of 10 people would choose 1.  Yet companies rarely reach out to trusted third parties. That is…