Proud Graduate of the University of Notre Dame


“Other schools give 4 year degrees. Notre Dame gives 40 year degrees.”

Jeff Ogden, the award-winning marketing expert and Host and Creator of the popular online TV show, Marketing Made Simple TV, is a proud graduate of the University of Notre Dame, from where he holds a degree in Marketing. who would also make a great Chief Marketing Officer for a smart company.

According to Fortune, the Mendoza School of Business at the University of Notre Dame is the number one undergraduate business school in America – for the third year in a row. Sorry, Harvard…

I’m reminded of a story that happened several years ago that shows the true value of a Notre Dame degree.

I was working for large business intelligence software (where I was their top salesperson) I had just set a meeting with Keith Sherin, Chief Financial Officer of General Electric.  My boss said “Jeff, how did you get that meeting (with a top executive)?” I said “Andrew, Keith was graduated from the University of Notre Dame one year before me.”

My boss then said “I didn’t ask you where he went to school. I asked you how you set the meeting.” I replied “Andrew, you really don’t get this, do you?”

I’m thrilled to be a graduate of the awesome University of Notre Dame!

God, Country, Notre Dame.

Can’t wait for football season to start! Did you know that students at Notre Dame stand for the entire game?

In addition to being a Notre Dame graduate, I’m a proud husband and dad, who’s 17 year old son created this amazing video. Check it out.

Meet Jeff Ogden, your new Chief Marketing Officer

What do you think? We love to read your comments and appreciate those who share on social media.

Let’s continue the discussion over at my Google Plus page.

Very exciting times at Find New Customers


Holy crap! These are exciting times indeed at Find New Customers!

We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April.

They hired Find New Customers to help them promote this new product by writing and placing thought leadership articles in key websites, like Linkedin, Ad Age B2B and Business2Community.ServPro We did a long chat with their CEO this week.  We also talked to those sites too.  They even asked me to connect with one of their board members, the former CEO of Eloqua. He asked to call him early next week.

If those first sponsored articles go well – there could be a LOT more business following.

Jeff Ogden was hired to deliver a keynote speech on marketing to a $1.4 billion dollar firm at Foxwoods Resort and Casino in early April. The client is excited and will have a photographer there to take pictures of me during my keynote speech. This could be the launch of a major keynote speaking career! It’s a wonderful opportunity.

We’re providing services for a hot young local marketing company too. They just inked an agreement with Find New Customers to use us to get into new accounts. This is exciting too – as well as a chance to make some good money too.

The Information Technology Sales and Marketing Association, ITSMA, a organization of very large professional services and technology companies, is talking with Find New Customers next week about one of our favorite subjects, Buyer Personas – the incredibly important but poorly understood aspect of B2B marketing. I believe this is something more companies need to focus on in 2014!

(One company president just told me they sent a survey to all their customers) – a survey is NOT buyer personas – because you have to pre-define questions in a survey. Buyer Personas can uncover unexpected information. I’m also attending the next ITSMA meeting in New York City, which is all about buyer personas.

By the way, since I’ve been using BrandYourself.com for a long time to ensure I rank for my name.

This is how BrandYourself says they deliver:

“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.”

Now my name “Jeff Ogden” ranks in the top 10 in Google for almost everything! In fact, my AboutMe profile just moved into the Google top 10!

I also interviewed some wonderful guests on Marketing Made Simple TV too. Like Bryan Kramer of #H2H, best selling author Dave Kerpen, and branding expert Denise Lee Yohn.  Dr. Woody, the popular TV expert, is an upcoming show guest too. This is a BLAST to do!

The future sure looks bright at Find New Customers!

How might I help you? Send a tweet to @fearlesscomp and I promise to answer any question you may have promptly.

Let’s continue the discussion over at my Google Plus page.

Sent my Logo to our Keynote speaking client


If you were asked for a company logo, what would you say?

The $1.4 billion firm who hired me to deliver their marketing keynote talk requested my company logo, so they can start promoting my upcoming keynote at Foxwoods Resort and Casino in early April.ServPro

I sent two – one for the nicest company in B2B marketing today, Find New Customers, and the other for the hugely popular and syndicated show, Marketing Made Simple TV.

This got me to thinking. Very, very few people are doing what I am doing. Two questions came to mind.

  1. What percentage of people have ever stood up in front of a microphone and delivered a keynote speech and entertained hundreds of people?
  2. What percentage of people have ever created logos that they could send?

I don’t know the numbers, but I’m in rare company, it seems.

What do you think? We love comments and those who share on social media. Also, if you sent a tweet to me at @fearlesscomp, I will answer every single one.

Find New Customers

Marketing Made Simple TV

Welcome to Find New Customers client Mintigo


It’s always wonderful to welcome a new customer to the Find New Customers family.

Welcome Mitigo. Glad to have you on board.

Mintigo and Find New Customers last evening signed a Statement of Work to deliver services to them. They hired us to help promote new products.mintigo-text

Here’s information about them:

To see all the clients of Find New Customers, please see our Client List.

Please continue the discussion at our Google Plus page.

Why Mintigo?

Marketing Starts with Intelligence

If you’ve ever run a marketing campaign that didn’t live up to expectations, you need Mintigo. Using the power of big data analytics, Mintigo uncovers marketing intelligence about all the accounts and prospects in your market. It automatically scores and segments all potential prospects, even the ones you haven’t met yet. There’s no faster way to tackle new markets, engage your leads, and cross-sell new products.

With Mintigo, you’ll never run a bad campaign again.

grow-marketsGrow New Markets

Whether you’re an established company looking to expand or a start-up going after a new market, growth is always a priority. Everyone wants to fill the funnel. But it’s hard to make a definitive plan because the data you need just isn’t available. How many target accounts are out there? Who are the contacts you most need to reach? Which messages will get their attention? Mintigo is the fastest way to answer these important questions.

The Mintigo customer intelligence platform finds the key data needed for your growth plan. For each market you enter, Mintigo builds a CustomerDNA®profile of your ideal target customer. Mintigo then searches the Web, social networks, and 3rd party databases to find contacts who fit your unique profile. Mintigo can score any leads you’ve already got, and it can supply net-new contacts who are likely to buy your products. As a result, you will know your target market before you start, and you will gauge how well you’re penetrating on an ongoing basis. Mintigo continues to learn over time by monitoring your marketing and sales campaigns. Every time you email or call, Mintigo learns more about which campaign works best on each type of person.

engage-leadsEngage Your Leads

If you use sales reps to process leads, you know the challenge of lead quality. Marketing programs often cast a wide net, and the majority of inbound inquiries are not likely to buy. The drop in productivity can lead to mistrust between Sales and Marketing. Moreover, the best leads may not be getting the follow-up they deserve.

Mintigo solves the problem by enriching lead records with insightful intelligence derived from the public web, social networks, and third-party databases. Data includes technologies in use, social influences, department sizes, and firmographic data like company size. Each lead can be scored in comparison to your unique CustomerDNA® profile. Ultimately, these scores flow seamlessly back into your marketing and CRM software, so all employees can focus their energy on the leads most likely to buy.

Sell New ProductsSell New Products

Do you sell more than one product? As your product portfolio grows, it becomes difficult to match the right product to a customer. It’s tempting to just market everything. If only you had an easy way to match customers to new products, you could focus your marketing, increase conversion rates, and unlock the value hidden in your customer database.

The Mintigo platform analyzes data about your customers to determine a unique CustomerDNA® profile. By building a distinct profile for each product, Mintigo is able to score any prospect against all products. As a result, you’ll know which products fit which customers, and for any inbound prospect, you can prioritize the best-fitting products. It’s never been so easy to aim large marketing campaigns at just the right targets.

Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award


Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association.

Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. You’re only an expert when other people say you are.” Amen. I’m humbled and honored to have won these votes.

Watch this video please. My 17 year old son made it for me.

) 2012-50most-badge-ogden

2013-50most-badge-ogdenSLMA award

The fast-changing world of television


There is no business undergoing as rapid change as TV is today

Just look at what I now watch on TV – my top three shows:

  1. Justified Justified
  2. The Walking Dead
  3. House of Cards

Of those, two are on cable TV and one, House of Cards, is online only.

No, I could not care less about silly dramas like Scandal or bubble gum TV shows like Dancing with the Stars.  No offense to their many fans, but I like shows with deep and complex characters and a plot with twists and turns.

In addition to crappy shows, Network TV is a vast wasteland of “in your face” TV ads for mainly cars, insurance and pharmaceutical products. (That Nissan commercial of the car driving on top of a train is about the most moronic commercial I have ever seen. Do you really have to tell us this is a fantasy?) nissan-rogue-hopping-a-train-commercial

And how many times can I watch a GEICO ad till I’m ready to vomit? The pig is cute but he grows tiresome from overuse too.

I know you have a huge marketing budget, GEICO, but can’t you find something else to do?

Since those commercials are so repetitive and mind-numbing, we DVR shows whenever possible and skip through those God-awful commercials.

The killer app in TV is sports, plain and simple. Sports compels the viewer to sit down and actually watch.

March Madness will be huge in the fast-changing world of television.

Monday to Friday, I’m the President of the nicest company in B2B marketing today, Find New Customers. But not on the weekends.

What do you think? We love your comments and those who share on social media.

Check out all the great content at Find New Customers


What great content can you find at Find New Customers?

Find New Customers is not only the nicest company in the b2b marketing Logospace, but it is also filled with great content to help you improve your business results.

How to Find New Customers

Originally sponsored by Marketo and edited by a top sales author, this white paper is a classic and has been downloaded thousands of times.

7 Keys to Successful Lead Nurturing

Part of our 7 Keys series, this quick read shares key information on lead nurturing.

7 Keys to Successful Lead Scoring

This shares key information on separating wheat from chaff

7 Keys to Successful Social Media Marketing

Social media is not, but how do you use it to get leads? Answers here.

The Definitive Guide to Making Quota

This is for the sales folks. It is a white paper I wrote for Genius.com.

We hope you find this information helpful. If you would like to contact Find New Customers or set a free 1/2 hour call, please visit www.findnewcustomers.com or send an email to jeff dot ogden at findnewcustomers.

Find New Customers Fan of the Month – Cheryl Burgess


B2B Lead Generation | Find New Customers Fan of the Month

Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess!

Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess.Cheryl Burgess

Cheryl Burgess, @ckburgess is Founding Partner and CMO of Blue Focus Marketing, is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies.

Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails as the Oscar of Twitter], named Top 75 Twitter Women – #BA75, a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger for B2Community, contributing blogger for B2B Marketing Zone, Crowdshifter.com and 12most.com. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Cheryl was named to “Margie Clayman’s 50 Favorite Blog Sites”. Co-author of Ad Agencies Winning New Business 360. She has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharma. A speaker at Morgan Stanley on the power of social media during aFan of the Month award crisis.

Why don’t you follow her?

Cheryl is a great lady and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp.

Thanks for your support, Cheryl. We really appreciate it.

Congratulations on being our Fan of the Month, Cheryl!

Who wants to be named fan of the month for January 2012? It can be you if you care for Find New Customers too.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s also the host of the B2B marketing show, Mad Marketing TV, sponsored by Act-On Software.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Find New Customers Fan of the Month – Cheryl Burgess


B2B Lead Generation | Find New Customers Fan of the Month

Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess!

Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess.Cheryl Burgess

Cheryl Burgess, @ckburgess is Founding Partner and CMO of Blue Focus Marketing, is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies.

Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails as the Oscar of Twitter], named Top 75 Twitter Women – #BA75, a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger for B2Community, contributing blogger for B2B Marketing Zone, Crowdshifter.com and 12most.com. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Cheryl was named to “Margie Clayman’s 50 Favorite Blog Sites”. Co-author of Ad Agencies Winning New Business 360. She has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharma. A speaker at Morgan Stanley on the power of social media during aFan of the Month award crisis.

Why don’t you follow her?

Cheryl is a great lady and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp.

Thanks for your support, Cheryl. We really appreciate it.

Congratulations on being our Fan of the Month, Cheryl!

Who wants to be named fan of the month for January 2012? It can be you if you care for Find New Customers too.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s also the host of the B2B marketing show, Mad Marketing TV, sponsored by Act-On Software.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Find New Customers Fan of the Month – Cheryl Burgess


B2B Lead Generation | Find New Customers Fan of the Month

Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess!

Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess.Cheryl Burgess

Cheryl Burgess, @ckburgess is Founding Partner and CMO of Blue Focus Marketing, is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies.

Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails as the Oscar of Twitter], named Top 75 Twitter Women – #BA75, a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger for B2Community, contributing blogger for B2B Marketing Zone, Crowdshifter.com and 12most.com. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Cheryl was named to “Margie Clayman’s 50 Favorite Blog Sites”. Co-author of Ad Agencies Winning New Business 360. She has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharma. A speaker at Morgan Stanley on the power of social media during aFan of the Month award crisis.

Why don’t you follow her?

Cheryl is a great lady and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp.

Thanks for your support, Cheryl. We really appreciate it.

Congratulations on being our Fan of the Month, Cheryl!

Who wants to be named fan of the month for January 2012? It can be you if you care for Find New Customers too.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s also the host of the B2B marketing show, Mad Marketing TV, sponsored by Act-On Software.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.