95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas


The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing.

Who are these firms and what do these have in common?Marketing

One was a law firm and the other was a software firm called ConnectWise.

Both firms have a Chief Marketing Officer on staff and both are producing content. In addition, both have clearly thought through the value they offer their customers.

With ConnectWise, you can watch a short demonstration, chat with Sales or chat with Support on their website.

And when you click on Resources, you see “Everything you need to build a better business.” very focused on buyers.

You also find Customer Case Studies here.  Customer Case Studies are one of the most powerful marketing tools you can build.

Why don’t most of these companies hire a marketing expert and become one of the best in Florida?

If you wish to talk to a real marketing pro to explain your concerns, just fill out the form below:

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter

Where do you begin in Content Marketing? Answer: Know your Buyers


Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden)

Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!

Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com.

Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote Michael Brenner’s presentation at Content Marketing World in Cleveland, OH. I highly recommend you attend this event, by the way.

And please note the Joe Pulizzi of The Content Marketing Institute is the author on the book Epic Content Marketing and was a guest on my show, Marketing Made Simple TV.buyer persona

Here’s is Lee’s email to me:

“*What comes first, content marketing strategy or budget? What types of visual content work best? Is measuring content marketing ROI really so hard? *

B2B marketing innovator and smartie +Michael Brenner answers these and more questions in an interview on content marketing – including an important business lesson learned from a childhood story.

This is a great preview to the content marketing smarts Michael will bring to the #CMWorld  conference coming up Sept 8-11 in Cleveland.”

Buy the way, looking at the websites of these companies in the Tampa area, I found one interesting thing.  Many were on social media – Twitter, Facebook, LinkedIn, etc., but almost none were doing content marketing – and I only found one, a law firm, with a Chief Marketing Officer on staff.  Terrible. My comment “Most of these companies cannot spell marketing.”

I think one of the foundation things companies should do in marketing is develop and use buyer personas.  But I also strongly suggest you leave the work to the trained and certified practitioners like Jeff Ogden of Find New Customers. Why? Only the trained pros know whom to interview, what to ask, how to collate what is learned and document the findings to drive content marketing.

I, Jeff Ogden of Find New Customers, was trained in the Master Class of The Buyer Persona Institute, so I have this great training. Thank you Adele Revella!

Do buyer personas with real pros and you will excel at Content Marketing!

If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

The Importance of Personalization in BtoB Marketing today


Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!

Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com.

If you want marketing results, you need to personalize the content you send out.  This has been a popular topic on both the Marketo and Hubspot blog.   Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign.  Read it here.

5 Marketing Lesson Learned from marketing Find New Customers

Why is personalization so important today?  Let Meghan at Hubspot explain:

“If you’re a marketer today you probably know that targeted emails are effective. But what happens when someone clicks through that targeted email only to end up on a static, generic website? The natural progression of personalized emails should lead to personalized website, but limitations in technology and strategy have delayed this realization so far. There are signs, however, that the time for more personalization across the online experience has come:

  • According to Janrain, nearly three-fourths (74%) of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Tweet This Stat
  • After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Tweet This Stat
  • A 2013 Monetate/eConsultancy Study found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a 19% uplift in sales. Tweet This Stat

Given these figures, getting started with a multi-channel personalization strategy in the next few years should be among CMOs’ top priorities. Let’s look at a few examples of HubSpot customers who are at the forefront of this strategy and leading the way with personalized content, blogs, and websites.”

Both companies are explaining how you can customize website visitors – to your website, your blog and your content. But if you are a smaller company just looking to personalize emails and letters, Word and Excel work just fine.

Let me explain what we did at Find New Customers, the new Florida-based demand generation agency and the nicest company in BtoB marketing today.

In our first test marketing campaign, we purchased a small list of 200 Tampa area companies from InfoData.com.  We loaded this list into Excel.  Then when creating letters or emails, we used the Mail Merge capabilities of Word to merge in things like First Name, Last Name, Title and Company.  We put those fields right into the letter itself.  So the mailing we sent out were highly personalized.

Here’s the bottom line: Personalize your content to the highest level you can with your existing budget. If you can afford Hubspot or Marketo, great. But if not, use the power you already have to personalize your content.

If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

 

5 Marketing Lessons Learned from marketing Find New Customers


Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital.

As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them.

These five lessons work for any smaller business as well as larger businesses, so learn them and embrace them.

1. Stop SellingStop Selling

No one likes to be sold, but nearly everyone likes to buy. You need sales but you must first earn trust. So you need to share thought leadership content with prospective buyers and not blatant sales pitches. In fact, one of our mottos is “Always be Helping.” I once got a sales pitch email and I immediately deleted it.

2. When the World Zigs, You Zag

Face it. Everyone sends emails today and almost no company uses old fashion snail mail. But that’s exactly why you should use it.  People get far too many emails and their mailbox is empty..

3. You Must Use the Phone

Using the phone you talk to people, leave messages and uncover interesting facts to clean up your database. There is no other way to get that useful information. Call each and every week to your marketing database.  It also really helps to do some research, like visiting their website before you call..  I also wrote a nice script to use on the phone and it works very well. Planning is key.

4. Mix Your Media

Don’t just keep emailing someone or just calling them.  Use mail, email, calls, everything you can think of to earn trust with prospective buyers.  Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations.

5. Marketing is an Ongoing Process – It Never Stops

If you just market for a couple of months, you may just get one or two leads – or zero.  Marketing takes an ongoing investment of time, effort and money and every business needs to do it all the time..

If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

The Importance of Marketing Awards for a B2B Demand Generation Agency


We recently published Florida gets its own BtoB demand generation agency – Find New Customers

Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to youGood Housekeeping?

I think the importance is simple.  The voting comes from industry peers and fellow marketing experts.

Thus other marketing experts see you as an expert when they vote for you.

Two awards that make me most proud include:

  1. Top 50 Most Influential in Sales Lead Management by The Sales Lead Management Association – 3 years in a row.
  2. Top 50 over 50 in Marketing by CMO @alansee.

As far as I’m concerned, marketing awards are the Good Housekeeping Seal of Approval.

2012-50most-badge-ogden 2013-50most-badge-ogdenSLMA award

If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

In the Content Marketing Kingdom, Third-Party Experts Rule


Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their new product.third party

This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves.

I agree, and the post by this title at MarketingProfs.com verified their approach.

I’ll share some quotes here, but just click the link to read the  source post at MarketingProfs by Phil Paranicas.

In the Content Marketing Kingdom, Third Party Experts Rule

“A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Hands down, the expert content had the most impact on buyers throughout the purchasing cycle, the study found.

Why? The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.

B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. Before exploring the realm of third-party reviews, let’s take a quick look at both branded content and user reviews. They, too, can help build your content kingdom.”

Amen, Phil.  Let’s say you’re shopping for a new car, and your long time next door neighbor tells you about how great his 4 year old Subaru car is and how much he loves it.  Then you go to the dealer and a salesman says “This Subaru is a great car.”

Whom do you believe?  I bet over 9 out of 10 will say the neighbor.  He does not work for Subaru -so he has no vested interest. That’s the same problem marketers have. If they tell the world how great they are, few will believe them.

Phil’s article explains how to find these experts and woo them – so go read it.

I suggest more and more B2B marketing leaders look for top experts.

If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp

Florida gets its own BtoB demand generation agency – Find New Customers


Florida gets its own marketing agency, Find New Customers – the nicest company in BtoB marketing today.

Why does that matter? As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle Floridathings like:

Most companies lack the hired talent to interview recent buyers and document findings (buyer personas), as well as write a blog that updates each and every day.

(I was once a guest on Hubspot TV and their Chief Marketing Officer Mike Volpe was amazed that one person can blog as often as dozens at Hubspot do.) then profits fall and personnel gets changed.

If they cannot fix it themselves, they outsource it instead to companies like Find New Customers.  Find New Customers recently moved from just outside New York City to sunny Florida!

To get answers those companies turn to sales and marketing experts like me, Jeff Ogden of Find New Customers, to diagnose their problems and come up with activities that truly make a difference in profits, like our SCORE demand generation program (Simple, Clear, Optimal Revenue Enhancement.)  That is our fully documented program to help your company implement programs to find new customers for your business.  It takes at least six months to complete, so don’t expect instant results.

There are plenty of fine demand generation firms in the USA, such as Bulldog Solutions in Austin, TX and Heinz Marketing in Seattle, WA.  There is also one in Atlanta, GE – that I wish to leave nameless. But now Florida has its own firm, Find New Customers!

I’d also like to mention why the firm is called Find New Customers and why I say we are the nicest in the business.

I could have called it Ogden Marketing, but I’m one of the most customer-centric people on earth and I have no ego. Your business needs to “find new customers.” Plain and simple – I think we have one of the very best company names in the market.

We’re also very nice. Why does that matter?  My guess is that you like dealing with nice companies.  Almost all of those companies know sales and marketing, but none of them say they are nice.  That’s why we use it. I makes us unique!

Being recognized by peers is also important because it assures you are getting quality.  Check out the Awards and Recognition won by me, Jeff Ogden.  I also did something unique by far. I was the founder and creator of Marketing Made Simple TV, where I interviewed many famous authors and marketing experts.  So not only I’m I an expert, but I do very creative things.

While we are based in Florida (St. Petersburg, FL) and there are plenty of firms in the Florida area, you need not have a business in Florida.

To contact me, just fill out this short form.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. You can follow me on Twitter at @fearlesscomp