Demand Generation Made Simple
In this special episode of Mad Marketing TV, Jeff Ogden of Find New Customers, the Fearless Competitor interviews video marketing expert Robert Kothe owner of Factxback.com and author of Millionaires’ Secrets Revealed.
Factxback.com specializes in websites and video production. In this video Jeff and Robert discuss:
- How to get found on Google.com using Youtube.com
- Tips on creating professional videos in-house
- Video as a marketing strategy
Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event later this month.Content2Conversion #B2BContentEvent
The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.
How will you recognize Jeff? Fortunately, it’s easy. He’s the only one at the conference with this custom name badge. Look for me there and let’s share a drink and talk. Also, check out the new SCORE Demand Generation Program offered by Find New Customers.
The new, empowered B2B buyer has significantly changed the marketing landscape. Between the ever-expanding ability to research on the Internet — and the economic downturn — executives are left with less free time, yet inundated with a growing list of responsibilities and decisions. In fact a recent survey conducted by DemandGen Report (DGR) showed that:
To effectively speak to prospect and customer needs, progressive marketers are taking a thought leadership approach to align the purpose of solutions and services closely with key goals and objectives.
As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.
To address the market trends, DGR is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce killer content that in turn produces killer results!
Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers?
Why don’t you hire Jeff to speak at your next marketing conference? Contact Jeff by calling (516) 495-9350 or by emailing jeff dot ogden@findnewcustomers.com to inquire about rates and costs.
BMA-NJ’s B2B Social Media Symposium (SMS)
Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign.
The Keynote presentation at lunch will be delivered by Jeff Ogden of Find New Customers, a social media expert, b2b marketing guru and professional writer, speaker and TV host.
You have a Facebook page. You have a LinkedIn account. You even have a Twitter account. And they’re all focused on your company or business.
You’ve spent time building your key social media platforms for your company. But now what? How do you effectively use them for truly integrated marketing with your offline and other online campaigns?
BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs.
You’ll learn how socially engaged businesses achieve competitive advantage through social media tools. And you’ll come away with actionable ideas to solve your own marketing problems.
Opening Remarks and Program IntroductionsSteve is a B2B marketing executive with more than 20 years experience in Industrial and High-tech industries. His global business experience includes many years of working with Asian and European customers and suppliers, and promoting emerging technologies through multiple sales channels.
Steve is an enthusiastic early adopter of new marketing platforms including LinkedIn, Twitter and YouTube, and has successfully implemented Digital B2B Marketing programs with Panasonic.
He regularly discusses current digital marketing issues on his personal blog.
9:45 am to 10:45 am – LinkedIn for B2BWith more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. With new features, using LinkedIn for B2B marketing is offering new ways for business marketers to prospect for leads.
Carrie brings 10+ years of experience implementing digital and integrated programs across various verticals, including technology, financial services, consumer packaged goods, and pharmaceuticals.
11:00 am to 12:00 pm – Google+ for BusinessesWith the release of Google+, B2B marketers have another new tool for social media success. During this session, Judith will explain the evolution of Google+, best practices for businesses looking to leverage Google+, and how to get started.
As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands and develops custom marketing solutions across Google platforms. After 8 years of working in brand management, Judith joined Google in 2010 and has worked with brands in the Global Manufacturing, Transportation & Logistics and Consulting Industries.
12:00 pm to 1:00 pm – Keynote and Lunch
Jeff Ogden
B2B Demand Generation Expert
Writer/Speaker/TV Host
We’re delighted that Jeff Ogden, the Fearless Competitor and President of Find New Customers is delivering our keynote address.
Jeff has built a highly successful marketing consulting business via publishing remarkable content on his blog, social media and other sites. His blog is in broad syndication and he also hosts a popular marketing show called Mad Marketing TV, which publishes on YouTube twice a week. He’s also a professional writer and speaker, having penned four white papers and he is a national speaker for the Business Marketing Association.
He was also a guest on Hubspot TV and also on Intrepid Radio. He’s a graduate of the University of Notre Dame and he lives on Long Island with his wife and three boys.
When: April 10, 2012 from 9:00 am to 1:00 pm
Where: Sheraton Lincoln Harbor, 500 Harbor Blvd., Weehawken, NJ
Cost:
Early Bird Registration (with payment in full received before 3/21):
$119 members
$169 nonmembers
Regular Registration (from 3/22 to 4/6):
$139 members
$189 nonmembers
Late Registration (after 4/6 or at the door):
$149 members
$199 nonmembers
Source: youtu.be via Basil on Pinterest
Big thanks to Basil Puglisi of Digital Brand Marketing for conducting this video interview.
Jeff Ogden, the Fearless Competitor, is President of the lead generation company and global marketing firm Find New Customers. He’s also the host of Mad Marketing TV. (And he’s launching a new online marketing show on May 1st. Mark your calendars!)
There’s no post tomorrow, as it’s Easter Sunday for this Midwestern catholic and graduate of the University of Notre Dame. We wish everyone a happy and healthy holiday.
Will you be there? If so, look for Jeff Ogden, President of the lead generation company and global marketing firm, Find New Customers there. He’s also the host of the online marketing show, Mad Marketing TV, a professional writer and speaker and author of this very popular blog.
How can you find Jeff there? He’ll be the only person there wearing this custom name badge.
Hope you can make it to this event and hear the keynote by Jeff Ogden of Find New Customers. Also, check out the SCORE Demand Generation program offered by Find New Customers.
Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. One week from today.
You have a Facebook page. You have a LinkedIn account. You even have a Twitter account. And they’re all focused on your company or business.
You’ve spent time building your key social media platforms for your company. But now what? How do you effectively use them for truly integrated marketing with your offline and other online campaigns?
BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs.
You’ll learn how socially engaged businesses achieve competitive advantage through social media tools. And you’ll come away with actionable ideas to solve your own marketing problems.
Opening Remarks and Program IntroductionsSteve CumminsSteve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment.
His global business experience includes many years of working with Asian customers and suppliers, and a strong interest in emerging technologies. He has traveled extensively in Europe, Japan, China and Taiwan. Combining a European upbringing with an American approach to business.
Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. Steve is actively involved in managing distribution relationships, identifying new product development opportunities and creating compelling marketing communications.
9:45 am to 10:45 am – LinkedIn for B2BCarrie CraigWith more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. With new features, using LinkedIn for B2B marketing is offering new ways for business marketers to prospect for leads.
Carrie brings 10+ years of experience implementing digital and integrated programs across various verticals, including technology, financial services, consumer packaged goods, and pharmaceuticals.
11:00 am to 12:00 pm – Google+ for BusinessesJudith DavidWith the release of Google+, B2B marketers have another new tool for social media success. During this session, Judith will explain the evolution of Google+, best practices for businesses looking to leverage Google+, and how to get started.
As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. Judith brings eight years of corporate brand management, strategy and business planning for companies such as Cadbury Schweppes, Church & Dwight, Reckitt Benckiser and Food Network.
12:00 pm to 1:00 pm – Keynote and Lunch
Jeff Ogden
B2B Demand Generation Expert
Writer/Speaker/TV Host
President and Founder of Find New Customers“Demand Generation Made Simple”. Host of Mad Marketing TV – a marketing show with interviews of top marketing and sales experts from all over the world. Jeff will share innovative ideas like Newsjacking. Don’t know the term? Come listen to Jeff.
B2B Marketing expert known as the Fearless Competitor. Author of the popular blog Fearless Competitor. Professional writer and speaker (national speaker for the Business Marketing Association). Profiled in the book, Get Back to Work Faster. Check out the SCORE Demand Generation Service from Find New Customers.
Dad, husband and sports geek. Proud graduate of the University of Notre Dame with a degree in marketing from the #1 undergraduate business school in the USA. Born and raised in a small town in Southern Indiana. Lives outside NYC with my wife and three boys.
When: April 10, 2012 from 9:00 am to 1:00 pm
Where: Sheraton’s Massina Trattoria Italiana, 500 Harbor Blvd., Weehawkin, NJ
Cost:
Early Bird Registration (with payment in full received before 3/16):
$119 members
$169 nonmembers
Regular Registration (from 3/17 to 4/6):
$139 members
$189 nonmembers
Late Registration (after 4/6 or at the door):
$149 members
$199 nonmembers
Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. She’s also the author of the book Energize Growth Now, which she send me to read and review. Thanks, Lisa.
As Fan of the Month, we promote her on the first and last day as well as every Friday morning of the month. As the First of April was April Fools Day and fell on a Sunday, we started on the second.
Follow Lisa on Linkedin at http://www.linkedin.com/in/energizegrowth
Follow Lisa on Twitter at http://twitter.com/#!/Lisa_Nirell
Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign.
Jeff Ogden of Find New Customers and host of Mad Marketing TV is delivering the lunchtime keynote address. Check out the new SCORE demand generation program from Find New Customers too.
You have a Facebook page. You have a LinkedIn account. You even have a Twitter account. And they’re all focused on your company or business.
You’ve spent time building your key social media platforms for your company. But now what? How do you effectively use them for truly integrated marketing with your offline and other online campaigns?
BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs.
You’ll learn how socially engaged businesses achieve competitive advantage through social media tools. And you’ll come away with actionable ideas to solve your own marketing problems.
Selling Through Social Media to Close More Leads InsideView
Opening Remarks and Program IntroductionsSteve CumminsSteve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment.
His global business experience includes many years of working with Asian customers and suppliers, and a strong interest in emerging technologies. He has traveled extensively in Europe, Japan, China and Taiwan. Combining a European upbringing with an American approach to business.
Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. Steve is actively involved in managing distribution relationships, identifying new product development opportunities and creating compelling marketing communications.
9:45 am to 10:45 am – LinkedIn for B2BCarrie CraigWith more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. With new features, using LinkedIn for B2B marketing is offering new ways for business marketers to prospect for leads.
Carrie brings 10+ years of experience implementing digital and integrated programs across various verticals, including technology, financial services, consumer packaged goods, and pharmaceuticals.
11:00 am to 12:00 pm – Google+ for BusinessesJudith DavidWith the release of Google+, B2B marketers have another new tool for social media success. During this session, Judith will explain the evolution of Google+, best practices for businesses looking to leverage Google+, and how to get started.
As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. Judith brings eight years of corporate brand management, strategy and business planning for companies such as Cadbury Schweppes, Church & Dwight, Reckitt Benckiser and Food Network.
12:00 pm to 1:00 pm – Keynote and Lunch
Jeff Ogden
B2B Demand Generation Expert
Writer/Speaker/TV Host
President and Founder of Find New Customers“Demand Generation Made Simple”. Host of Mad Marketing TV – a weekly marketing show with interviews of top marketing and sales experts from all over the world.
B2B Marketing expert known as the Fearless Competitor. Author of the popular blog Fearless Competitor. Professional writer and speaker (national speaker for the Business Marketing Association). Profiled in the book, Get Back to Work Faster.
Dad, husband and sports geek. Proud graduate of the University of Notre Dame with a degree in marketing from the #1 undergraduate business school in the USA. Born and raised in a small town in Southern Indiana. Lives outside NYC with my wife and three boys.
When: April 10, 2012 from 9:00 am to 1:00 pm
Where: Sheraton’s Massina Trattoria Italiana, 500 Harbor Blvd., Weehawkin, NJ
Cost:
Early Bird Registration (with payment in full received before 3/16):
$119 members
$169 nonmembers
Regular Registration (from 3/17 to 4/6):
$139 members
$189 nonmembers
Late Registration (after 4/6 or at the door):
$149 members
$199 nonmembers
Join guest host Jeff Ogden, President of Find New Customers and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including:
As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation. Thor shares his insights on the state of marketing automation and demand generation today. Marketing automation is not just for high tech companies any longer so regardless of the type of company you are – Thor goes through step-b-step how to get started. He also explains what you need to do before you buy marketing automation to ensure results and success.
To learn more about our special guest Thor Johnson as well as the Team Thor Marketing, visit his website and follow him on Twitter.
Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade. Also, look out for special “After Party” footage from this interview with Thor Johnson.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
