The Importance of Marketing Specialization

Jeffrey L. Ogden of Find New Customers who’s known as The Fearless Competitor (follow @fearlesscomp on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. This is about people who specialize in marketing and while I do have a degree in Marketing from… Read More

Who Should You Talk To? (in Buyer Personas)

Jeff Ogden, the Fearless Competitor (follow me on Twitter at @fearlesscomp) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content,… Read More

The 5 Insights that help put the rules to work for you

Jeff Ogden, the Fearless Competitor, (@fearlesscomp) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class.  Thank you, Adele! Please note that this is the blog of Find New Customers, the most likeable company in B2B marketing today. We work on that website almost… Read More

Using the information in your content strategy

Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Adele Revella (@buyerpersona) of the Buyer Persona Institute and joe Pulizzi(@joepulizzi)  of the Content Marketing Institute are great resources for you and great friends for me. Adele is… Read More

8 out of 10 Marketers Fail to do Buyer Personas

The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I agree. The main reason is that company’s lack training and don’t know how to conduct a quality buyer persona. Nor do they know how to document the… Read More