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B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. (Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Stay tuned.) To create great lead generation campaigns, you start with buyer personas. In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More